Apple's ChatGPT-Like Siri Overhaul: How Apple's New AI Powers Will Reshape the Future of Voice Assistants

Introduction

Artificial intelligence is transforming the way we interact with our devices, and Apple is preparing for a bold leap forward. With the development of a new, ChatGPT-like app—codenamed Veritas—Apple is internally testing a major overhaul of Siri, its iconic voice-powered assistant. As competition in smartphone AI heats up, Apple's efforts to integrate advanced large language models (LLMs) and generative AI technologies could mark a critical turning point in the battle for mobile intelligence. What does Apple's new approach mean for users, competitors, and the broader tech landscape? Dive in for a detailed, expert-driven look at Apple's next big move.

What Exactly Is Apple's ChatGPT-Like Siri Overhaul?

Apple's Siri overhaul revolves around integrating generative AI and advanced LLM technology into its voice assistant. At the heart of this transformation is the internal app known as Veritas—a ChatGPT-style chatbot designed exclusively for Apple engineers to test and refine new AI capabilities before release. Unlike traditional Siri, which relies on pre-programmed responses and limited contextual awareness, the new Siri aims to deliver conversational, context-rich, and multi-turn interactions akin to ChatGPT and Google Gemini.

Common misconceptions include:

Immediate public release:Veritas is for internal testing; there are no immediate plans for public access.

Purely Apple-developed models: The overhaul blends Apple's in-house LLMs with third-party models for optimal performance.

Just a chatbot: The new Siri will be deeply integrated with the iPhone ecosystem, enabling control over apps, device navigation, and in-app actions.

Why Is Apple's ChatGPT-Like Siri Overhaul So Important?

Redefining the AI Assistant Race

The overhaul's importance lies in its timing and stakes. AI has rapidly become a decisive factor in smartphone value and consumer choice. For Apple, catching up—and aiming to surpass—Google's and Samsung's AI-driven experiences is critical not only to maintain its competitive edge, but also to restore confidence in its innovation pipeline.

Key Impacts:

Improved User Productivity: Enhanced Siri will help users search personal data, execute multi-step app actions, and interact with their devices far more intuitively.

AI Leadership: Apple aims to establish itself as a leader in generative AI, influencing market trends and consumer expectations.

Ecosystem Differentiation: Advanced AI will boost the appeal of iPhones, HomePods, and Apple TV, offering seamless AI-powered experiences across devices.

The Cost of Failure

If Apple's generative Siri fails to deliver, the company risks falling further behind key rivals and could lose ground in a tech landscape increasingly shaped by AI-powered interfaces.

The Evolution of Siri and Apple AI: From Past to Present

Siri's journey began in 2011 as the first mainstream voice assistant, but its progress has often lagged behind Google Assistant and Alexa. Previous AI initiatives inside Apple, while significant, were hampered by technical hurdles and cautious release strategies.

Key Milestones:

Delayed Rollouts: Apple delayed the new Siri's launch due to engineering challenges, with features initially failing up to a third of the time.

Strategic Overhaul: Postponements led to organizational changes, including a shift in AI leadership and the rise of new teams focused on knowledge and AI search.

Model Collaboration: The new Siri is powered by a combination of Apple's Foundation Models and third-party LLMs, such as Google Gemini or Anthropic's Claude.

Beyond Siri

Apple is simultaneously working on smart home devices and AI-driven search, signaling a broader commitment to generative AI across its product line.

How Apple's ChatGPT-Like Siri Overhaul Works: A Step-by-Step Reveal

Internal Testing via Veritas

What is Veritas?

Veritas is Apple's internal chatbot app for employees to evaluate AI features destined for Siri. It simulates real user conversations, saving and referencing past chats, following up on queries, and supporting complex back-and-forth dialogue.

Feature Coverage:

Engineers test the new Siri's ability to search personal data (like emails and songs), perform in-app actions (such as editing photos), and provide summarized search results from the internet.

Advanced LLM Architecture

The underlying system, "Linwood," leverages large language models—both from Apple's Foundation Models team and third-party partners (e.g., Google Gemini, Anthropic Claude) for maximum flexibility and performance.

The revamped Siri will "act on information displayed on a customer's screen," a key advancement over current capabilities.

Deep Integration & Seamless Device Navigation

New Siri is being designed to let users interact with and control their devices in more natural ways: launching apps, executing commands, navigating screens, and handling multi-app workflows—all via conversation.

The assistant will enable extended, multi-turn conversations, retaining context across sessions for richer interactions.

Feedback Loop and AI Readiness

By testing with Veritas, Apple collects feedback on new features, chatbot usability, and potential value, iterating rapidly before public release.

How to Use or Observe Apple's ChatGPT-Like Siri Overhaul in Real Life

When Will It Be Available?

The new Siri is slated for public release as early as March 2026, debuting with future iPhone updates.

For now, all testing is internal; there is no public beta of the Veritas app.

What Will End-Users Experience?

Conversational AI: Siri will handle more natural conversations and understand context better, making tasks faster and responses more relevant.

Smarter Device Control: Users will be able to perform tasks such as editing photos, retrieving specific emails or files, and operating third-party apps via voice or text.

AI Across Apple Devices: Expect more AI capabilities in Apple's smart home products, including the HomePod and Apple TV.

Getting Ready

Stay informed about iOS updates and watch for announcements regarding the Siri overhaul, as Apple may require the latest hardware or operating system for some features.

Developers and tech enthusiasts should monitor WWDC or Apple's official news channels for API or integration guidance.

The Future of Apple's ChatGPT-Like Siri Overhaul: Opportunities and Challenges

Major Opportunities

Market Leadership: A successful AI-powered Siri could vault Apple ahead of rivals in voice interfaces and smart device integration.

New Device Categories: Apple is experimenting with smart home devices and AI-based search, potentially opening new product lines.

User Trust & Privacy: Apple's track record in privacy could make its AI solutions more appealing compared to competitors—if the company maintains transparent, on-device processing wherever possible.

Critical Challenges

Technical Hurdles: The previous delays highlight how hard it is to engineer robust, reliable AI at the scale Apple demands.

Competitive Landscape:Google and OpenAI are moving quickly; if Apple's solution is underwhelming, it risks being overshadowed.

Public Perception: Apple's reluctance to publicize unfinished AI features means it must deliver polished, impressive experiences at launch.

Looking Ahead

The AI assistant race will accelerate throughout 2025 and beyond. Apple's renewed investment, leadership changes, and collaborative approach with top LLM providers suggest the next Siri upgrade could be a defining moment for consumer AI experiences.

Conclusion: Key Takeaways on Apple's ChatGPT-Like Siri Overhaul

Apple is internally testing a major Siri overhaul powered by generative AI and LLMs, using an app called Veritas.

This upgrade aims to make Siri more conversational, context-aware, and capable of controlling apps and device functions.

The success or failure of this initiative could redefine Apple's place in the AI-driven smartphone era.

Release is expected as early as March 2026, but only for consumers when Apple is confident in reliability and value.

Apple is also exploring broader applications, including smart home AI and advanced search, reflecting a holistic AI strategy.

Frequently Asked Questions (FAQ) about Apple's ChatGPT-Like Siri Overhaul

What is Apple's ChatGPT-like Siri overhaul?

Apple is developing a major upgrade for Siri, using large language models and generative AI to make the assistant more conversational, context-aware, and capable of advanced device control. The internal Veritas app is currently being used to test and refine these features before launch.

Will the new Siri cost extra, or require new hardware?

While Apple has not announced pricing details, AI features of this caliber typically require modern iPhone hardware and up-to-date operating systems. Advanced processing may favor newer models due to their AI-capable chips. No extra fees have been confirmed, but industry trends suggest core features will be free, with potential premium enhancements in the future.

How does Apple's AI-powered Siri compare to ChatGPT and Google Gemini?

The new Siri aims to provide ChatGPT-style multi-turn conversations and device integration. However, unlike standalone chatbots, Apple's version will control device functions and apps, potentially offering a more seamless experience. Apple's privacy focus is likely to differentiate it from cloud-based competitors.

How can I try the new Siri features?

At present, the ChatGPT-like features are for internal Apple testing only. The public rollout is planned for as early as March 2026, likely through a future iOS update. Stay tuned to Apple's announcements and software updates.

Will the Siri overhaul raise any privacy or ethical concerns?

Apple has a strong reputation for prioritizing user privacy. However, as with any AI upgrade, there will be ongoing debates about data usage, transparency, and responsible AI practices. Apple is expected to emphasize privacy-preserving design and on-device processing wherever possible.