Apple’s iPhone 17 unveiling: What’s happening at the 2025 event
- Ethan Carter
- 1 day ago
- 9 min read
Apple will reveal the iPhone 17 lineup at Apple Park on September 9, 2025, at 10 A.M. PT. The official tagline, "Awe Dropping," hints at big surprises. You can expect to see the new iPhone 17 Air join the family. Pre-orders start September 12, and retail sales begin September 19.
Most iPhones launch in September, just like last year’s iPhone 16. Only the iPhone 12 series launched in October.
Key Takeaways
The iPhone 17 will be shown on September 9, 2025, at 10 A.M. PT at Apple Park. This event will show the new phones and cool features.
You can pre-order the iPhone 17 on September 12, 2025, three days after the event. This lets you save your phone before it is in stores.
You can buy the iPhone 17 in stores on September 19, 2025. If you want to buy it yourself, go to stores on this day to get your new phone.
The iPhone 17 has four models, and each one has special features. Pick the one you like, based on screen size and cost.
Apple cares about design and helping the planet with the iPhone 17. The new phones have better features and help recycling to protect the earth.
iPhone 17 Release Date
Announcement Timing
You can write down the iPhone 17 release date. Apple will have a big event on September 9, 2025, at 10 A.M. PT. The event will happen at Apple Park. People will see the new iPhone 17 lineup for the first time. This announcement will show what is next for iPhone. Many people around the world will watch the live stream. Apple usually launches iPhones in September.
Pre-Order Details
You do not need to wait long after the event. Pre-orders start on September 12, just three days later. This lets you reserve your iPhone 17 before stores get it. Here are the pre-order dates for major countries:
United States: September 12
United Kingdom: September 12
China: September 12
When you pre-order, you may wonder when your phone will arrive. Shipping times can be different for each model. The table below shows last year’s average shipping times. This can help you plan:
Model | Average Shipping Time (Days) | Previous Year Shipping Time (Days) |
iPhone 16 Pro | 14 | 24 |
iPhone 16 Pro Max | 19 | 32 |
You might get your iPhone 17 even faster if you order early.
Retail Availability
If you want to buy in person, stores will have the iPhone 17 on September 19. The phone will be in key regions about ten days after the event. Apple releases new phones quickly to meet high demand. When a new iPhone comes out, older models lose value fast. For example, after the iPhone 15 release, the iPhone 14 lost about 20% of its resale value. You may see a 20-30% drop in resale prices for new models after the iPhone 17 arrives. Older models like the iPhone 14 could lose 10-20% in trade-in value. Prices usually settle down a few weeks later.
The iPhone 17 release date also changes Apple’s sales numbers. Experts think iPhone shipments will grow by 1% in fiscal 2026, with about 233 million units sold. Carrier deals will likely be the same as last year. Some experts think Apple will sell 3 million more iPhones in the September quarter. This could give Apple $1 billion more in revenue. The average selling price may go down if people pick different models.
The global smartphone market is changing. More people want premium phones with better features. Growth will mostly come from new markets. Developed countries will focus on upgrades and premium sales. By 2030, about 75% of people will use mobile internet, mostly on smartphones. The iPhone 17 release date fits this trend. Apple wants to get new buyers and keep loyal fans.
iPhone Launch Event
Event Location
The iPhone 17 launch will happen at Apple Park in Cupertino. Apple Park is more than just an office. It stands for new ideas and creativity. The Steve Jobs Theater is where the main show takes place. This theater shows how much Apple cares about design and technology. When you watch the event, you join millions of fans. Everyone is excited to see what Apple will announce.
Here is a simple table about why Apple Park is important for the launch:
Date | Location | Event Highlights |
September 9, 2025 | Apple Park, Cupertino |
Apple Park shows how Apple likes to invent new things.
The Steve Jobs Theater stands for great design and technology.
Many people look forward to this event for big news.
The tagline for this year’s event is "Awe Dropping." This means the event will be exciting. It also hints at new designs and lighter phones, like the iPhone 17 Air. Apple uses this phrase to make people excited. It shows that the iPhone 17 will be different. The words "awe-inspiring" and "jaw-dropping" are put together. This makes you expect something amazing.
Event Schedule
You can watch the launch live on September 9, 2025, at 10 A.M. PT. The event will have a main speech and show new products. The iPhone 17 series will be the main focus. You will also see new Apple Watch models and AirPods.
Date | Time (PT) | Event Details |
September 9 | 10 AM |
The speech will probably start with Apple’s CEO saying hello. You will learn about the new iPhone 17 features first. Then, Apple will talk about updates to the Apple Watch and other products. The event will finish with a summary and a look at Apple’s future.
iPhone 17 Lineup
Model Variants
You will see four main models in the iPhone 17 lineup. Each model offers something different for you. The table below shows how the models compare in display size, chip, RAM, and starting price:
Model | Display Size | Chip | RAM | Starting Price |
iPhone 17 | 6.27-inch | A19/8GB | 8GB | £850/$850 |
iPhone 17 Air | 6.65-inch | A19/8GB | 8GB | £950/$950 |
iPhone 17 Pro | 6.27-inch | A19 Pro/12GB | 12GB | £1,050/$1,050 |
iPhone 17 Pro Max | 6.86-inch | A19 Pro/12GB | 12GB | £1,250/$1,250 |
You can choose a model based on your needs. The iPhone 17 Pro Max gives you the largest screen and the most memory. The iPhone 17 Air stands out for its design.
iPhone 17 Air
The iPhone 17 Air brings a new look to the iPhone 17 series. You will notice its thin profile right away. Apple designed this model for people who care about style. The iPhone 17 Air is the thinnest iPhone ever, measuring only 5.5mm. This design makes it feel light in your hand. You get a unique accessory system with this model. The focus on design means the battery does not last as long, and the phone may be less durable. Many people like the fresh look, even if it means some trade-offs. The iPhone 17 Air shows how new iphones can change what you expect from a phone.
Note: The iPhone 17 Air appeals to users who want a stylish phone, even if it means giving up some battery life and durability.
Key Features
You will find many new features in the new-generation iPhone 17. The iPhone 17 lineup introduces ProMotion displays, which make scrolling smoother. The iPhone 17 and iPhone 17 Plus both have dual 48MP cameras and bright screens. The iPhone 17 Pro and iPhone 17 Pro Max offer a redesigned camera system with up to 8x optical zoom. The iPhone 17 Air uses the A19 Pro chip and a 6.6-inch display. People online talk about the ultra-thin design and the new ProMotion screens. Some worry about higher prices for the Pro models and fewer camera upgrades on the Air model.
Apple also focuses on the environment with the iPhone 17 series. You can recycle your old devices for free. The company uses clean energy and offers self-service repair options. The Daisy Robot helps recover materials from old phones. These steps help reduce carbon emissions and support a cleaner planet.
Other Product Announcements
Apple Watch
There will be three new Apple Watch models at the event. The Apple Watch Series 11 and Apple Watch Ultra 3 will be important. These watches might get 5G support and a way to check blood pressure. You will see better health tracking and stronger connections. The new watches use watchOS 26, which adds features like Workout Buddy and a new Liquid Glass look.
Here is a simple table with the main changes:
Feature/Update | Description |
New Health Features | Blood pressure checks may come, but we do not know when. |
Design Aspects | The design will mostly stay the same this year. |
Connectivity | A MediaTek modem chip brings 5G RedCap for faster connections. |
Updated Chip | The S11 chip is new, but works like the S10. |
Software Updates | watchOS 26 gives new tools and a new style. |
Apple is focusing on health and staying connected. The new watches help you track fitness and keep in touch.
iPad and Mac
You might see new iPad and Mac updates at the event. Apple often gives these products better chips and brighter screens. There could be new iPad Pro models with OLED displays. MacBook Air and MacBook Pro might get faster chips. These changes help you work and play better. You can expect longer battery life and smoother performance.
Tip: If you want the newest features, wait for the new iPad and Mac before you buy.
Accessories
Apple will show new accessories with the iphone 17. You will see AirPods Pro 3, which might have a heart rate sensor and better sound. These earbuds let you listen to music and check your health. Apple may also show new cases, chargers, and watch bands. These let you make your devices fit your style and needs.
You can expect many new products at the event. The new accessories will work well with the iphone 17 and other Apple devices.
Launch Event Timeline
Pre-Order Start
You can write down the iPhone 17 pre-order date. Apple will let you pre-order on Friday, September 12, 2025. This is the same as other years. Pre-orders always start the Friday after the big event. You can save your spot for your favorite phone before it is in stores. Lots of people order early to get the color and model they want.
Here is a simple timeline for the iPhone 17 launch:
Milestone | Rumored date | Notes |
Keynote | Tuesday, Sept 9, 2025 | Second week of September, like before |
Preorders open | Friday, Sept 12, 2025 | Always the Friday after the keynote |
Retail/on-sale | Friday, Sept 19, 2025 | One week after pre-orders start |
Shipping Dates
You do not have to wait long after you order. Apple ships new iPhones about ten days after the event. If you order on September 12, your phone should ship and arrive in stores on Friday, September 19, 2025.
Shipping and store sales usually start the next week, so you can get your phone on Friday, September 19, 2025.
Apple uses this schedule every year. You can see that delivery is always fast for new iPhones.
Software Updates
Your new phone will come with new software. Apple will launch iOS 19 at the same time as the iPhone 17. The company talked about iOS 19 at WWDC in June 2025. The beta started in July. The final version will be ready in September when the new phones come out.
Event | Date |
Official Announcement | |
Beta Phase | July 2025 |
Final Release | September 2025 |
You can update your old iPhone to iOS 19 if it works with the new system. This update gives you new features and better safety. You get the newest experience whether you buy a new phone or keep your old one.
You have seen how the iPhone 17 event changes technology’s future. Apple will show new models and cool features on September 9, 2025. The event brings fresh designs and lots of excitement. The table below shows how Apple’s stock changes after iPhone launches:
Average Stock Change | |
On announcement day | -0.2% |
Between announcement and release | +2.8% |
On release day | -0.4% |
You can watch the event live on Apple’s website or YouTube. Keep checking for news about the new iPhone and other Apple products. For the best info, follow trusted news and watch for official updates.
FAQ
When can you watch the iPhone 17 launch event?
You can watch the iPhone 17 launch event live on September 9, 2025, at 10 A.M. PT. Visit the official website or YouTube channel to join the live stream.
What makes the iPhone 17 Air different from other models?
The iPhone 17 Air stands out because it is the thinnest iPhone ever. You will notice its lightweight design and unique accessory system. This model focuses on style and comfort.
How do you pre-order the new iPhone 17?
You can pre-order the iPhone 17 starting September 12, 2025. Go to the official apple website or use the Apple Store app. Choose your model and follow the steps to complete your order.
Will your old iPhone work with iOS 19?
Most recent iPhones will support iOS 19. Check the compatibility list on the official website. If your device is supported, you can update it when iOS 19 launches in September.
What new accessories will be available?
You will see new AirPods Pro 3, updated cases, and new chargers. These accessories work well with the iPhone 17 lineup. Some may also offer new health features or improved sound.
