Create a promoting slogan
Prompt detail
Generate 5 concise marketing slogans based on {{product_info}}. Requirements:
- Each slogan from a different angle (e.g. benefit, scenario, emotion, function, differentiation)
- ≤12 Chinese characters or ≤8 English words per slogan
- No generic claims; must be specific and memorable
What the prompt does
Crafting memorable slogans that hit from multiple angles is one of the hardest parts of marketing copywriting. Most teams default to generic taglines that sound like every competitor. This prompt takes your specific product details and generates five distinct slogans, each attacking from a different creative angle: benefit-driven, scenario-based, emotional, functional, and competitive differentiation.
With remio, you can feed in product briefs, feature docs, or meeting notes where product positioning was discussed — no need to re-type context. remio delivers a structured set of five tight slogans you can immediately test in ads, landing pages, or pitch decks.
When to use
• Kicking off a new product launch campaign and need initial tagline directions to present to stakeholders for feedback.
• Refreshing brand messaging after a pivot or feature update, and you want to quickly explore multiple positioning angles.
• Preparing A/B test copy variants for paid social or display ads where each slogan targets a different customer motivation.
• Building a pitch deck and need a punchy one-liner that differentiates your product from named competitors.
• Brainstorming during a sprint planning session when the marketing team needs creative starting points fast.
Prompt examples
Input: Product info: "AeroBean Pro — a portable espresso maker that uses compressed air instead of electricity, weighs 280g, brews in 90 seconds, and is designed for hikers and remote workers."
remio responds:
Here are 5 marketing slogans for AeroBean Pro, each from a different angle:
1. Benefit: "Espresso anywhere, no outlet needed."
2. Scenario: "Summit coffee that rivals your café."
3. Emotion: "Feel the ritual, even off-grid."
4. Function: "Air-powered brewing in 90 seconds flat."
5. Differentiation: "Lighter than your water bottle, bolder than theirs."
Each slogan stays within the 8-word limit and avoids generic claims. The benefit angle focuses on cordless freedom, the scenario grounds it in outdoor adventure, the emotion angle taps into daily ritual attachment, the function highlights the air-compression tech and speed, and the differentiation directly positions against competing portable brewers by emphasizing weight and taste.
Tip 1: Include specific product specs like weight, speed, or price in your input — concrete numbers produce slogans that feel sharp rather than vague.
Tip 2: Name one or two competitors in your product info so the differentiation slogan can draw a meaningful contrast instead of a generic superiority claim.
Tip 3: Run the prompt once for each customer segment (e.g., hikers vs. remote workers) to get angle-specific slogans tailored to different audiences.
More tips
remio meets all your needs about knowledge
Learn more features
Capture resources from websites, local folders & files.
Get instant, reliable answers from your entire knowledge base.
Your working assistant, on desktop, browser, and mobile.
Unlimited free recording and transcription, no-bot.